COMPLETE PRIVACY POLICY
Last update: december 2025
In compliance with the Federal Law on the Protection of Personal Data Held by Private Parties (hereinafter, the “Law”), its Regulations, and other applicable provisions, this Privacy Notice is issued.
1. Responsible for the Processing of Personal Data
WAY – Week of Art Yucatán (hereinafter, “WAY”), with address in Mérida, Yucatán, Mexico, is responsible for the use and protection of your personal data, and informs you of the following:
Contact email for personal data matters: contacto@way.com.mx
2. Personal Data We Collect
WAY may collect the following personal data, directly or through its website www.way.com.mx:
- Full name
- Email address
- Telephone number
- City and country of residence
- Billing information (in case of ticket purchases)
- Browsing data (cookies, IP address, browser type, and pages visited)
- WAY does not collect sensitive personal data.
3. Purposes of Data Processing
The personal data collected will be used for the following purposes:
Primary (necessary) purposes:
- To process the purchase and delivery of access to WAY events
- To provide information about activities, venues, and schedules
- To address requests, questions, or comments
- To issue tax receipts when requested
- To comply with applicable legal obligations
Secondary (non-necessary) purposes:
- To send newsletters, news, and communications related to WAY
- To send invitations to future events, exhibitions, and activities
- To conduct statistical analysis to improve the user experience
If you do not wish for your data to be processed for secondary purposes, you may indicate this at any time by sending an email to contacto@way.com.mx.
4. Use of Cookies and Tracking Technologies
The website www.way.com.mx uses cookies and similar technologies to improve the user experience and analyze website usage.
These technologies allow us to collect data such as:
- Browser type
- Browsing time
- Pages viewed
You can disable the use of cookies in your browser settings.
5. Transfer of Personal Data
WAY will not transfer your personal data to third parties without your consent, except for transfers permitted by law or when necessary to comply with legal or contractual obligations.
6. ARCO Rights
You have the right to:
- Access your personal data
- Rectify it it when it is inaccurate
- Cancel it when you consider that it is no longer required for any of the purposes
- Oppose its processing
To exercise your ARCO rights, you must send a request to contacto@way.com.mx, indicating:
- Name of the data subject
- Right you wish to exercise
- Means of receiving a response
WAY will respond within the timeframes established by law.
7. Security Measures
WAY implements the necessary administrative, technical, and physical security measures to protect your personal data against damage, loss, alteration, destruction, or unauthorized use.
8. Changes to the Privacy Notice
WAY reserves the right to make modifications or updates to this Privacy Notice at any time.
Modifications will be available on the website www.way.com.mx.
9. Consent
By providing your personal data through the website www.way.com.mx, you acknowledge that you have read and accepted this Privacy Notice.
WAY – Week of Art Yucatán
Mérida, Yucatán, México
www.way.com.mx